Adidas keeps it cool as one of the top leaders in athletic shoes of the world. Recognized by the three stripes logo originally designed to keep feet stable, the brand was founded in Germany by Adi Dassler. First acknowledged in the 1932 Olympic games, the shoe was created when Dassler realized there was a need for performance athletic footwear. Beginning small, adidas ventured widely, producing a variety of athletic and lifestyle shoes. adidas has partnered with many celebrities creating signature lines with Stan Smith, Kevin Garnett, Tracy McGrady, Missy Elliot and countless others.